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November 13, 2011

Yes! You Can be a Food Gourmet and a Skilled Gourmet Cook Too

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Yes, even you can cook up wonderful meals and impress your loved ones!

Ever thought that gourmet cooking is not for you, or that you do not cook well? Then it’s time to totally change your mindset from today…

Anyone and everyone can easily pick up cooking skills; younger or older, ladies and even the guys. It doesn’t matter what your skill level is today; you can do much better and make great dishes like the chefs at your favorite restaurants. And what’s more, the meals you cook will be done to perfection – your kind of perfection. And you know what the best part is? You already have the most important ingredient… you know what great food is!

Let’s show you the way… experimental cooking is putting YOU in charge – you’re the boss of the kitchen! You choose the ingredients you like and whip up meals to suit your specific tastes. Forget about strictly following recipes that are complicated… that requires you to buy special ingredients you will only use once then store till they expire… that calls for you to measure out precise amounts of each ingredient. All that is required is for you to have fun and experiment with blending ingredients that you like. Let your imagination rule… pick the items and create your masterpiece; from types of meats and vegetables, to how they are cooked, to what beautiful arrangement on your dinner plate. experimental cooking is also about you and the people you are preparing a meal for. You know that each person has their unique preferences, so experimental cooking is about helping you fulfill those preferences. Sounds complicated, you may think? But actually, it is rather simple; especially after you develop the basics that will forever change your mindset on cooking and open up a whole new dimension of creativity you never knew you already had within yourself.

Now let us share with you the little secrets of experimental cooking… the A, B, Cs if you will…

A. INGREDIENTS – The first key is for you to build on your knowledge of ingredients, as they are the basic building blocks for a good meal. You already know of many ingredients, now go and take a closer look; experience each ingredient individually and experiment with it. Everything edible can be an ingredient in your creation, so you need to know and understand each ingredient; from how it looks and tastes, to its texture, to how it behaves when cooked in different ways, to which other ingredients it is compatible with, to what happens if you add more or less of it to your food, etc. Since individuals experience things differently, you are your own expert; find out what you like and what you can do without. As you have your meals each day, take the opportunity to study the ingredients. Involve your family & friends and make it fun as you experience & experiment. At restaurants, and when you travel, question the chefs if you have a chance and gain perspectives into new ingredients you come across. For the computer savvy, you can also surf the web and quickly gain insight; there is tons of information online. Try typing the ingredient you’re interested in on your favorite search engine and discover a wealth of knowledge at your fingertips. As you get to know about more ingredients and become more aware of the characteristics of each ingredient, you will be able to expertly combine them to expand the number of new dishes in your cooking repertoire. There are endless combinations, so keep experimenting; you will discover many winners to surprise your guests. Have fun building up your own database of ingredients.

B. QUALITY – When you begin with great quality ingredients, you are certain to produce top quality meals; if you start with poor quality ingredients, it won’t come as a surprise that the results will naturally be disappointing. Quality can easily be determined when you use all your senses… Use your sense of Sight to look carefully at the ingredients. Check the color to see if it is bright or dull, consistent or has blemishes. Is the shape evenly symmetrical or distorted. Look also at the texture of the items. Your sense of Sight is the first sense that you will usually use when checking anything; and it is a powerful tool in determining the Quality of any ingredient. Practice and see if you can tell what the Quality of an item is, just by looking at it. You will quickly be able to use your Sight to initially screen ingredients to determine if they are worth a closer inspection or to move on. Use your sense of Hearing to listen to the tone when gently tapping or shaking an item. Does it sound hollow or solid, is there a rattling sound? Hearing is not frequently used, but can be helpful in a closer inspection of certain fruits, nuts and vegetables. Use your sense of Smell to sniff out fragrant fruits and the aroma of fresh herbs. You can also detect items to avoid when they emit off smelling odors. Train up your nose and your sense of Smell will come in handy when you search for Quality foods. If you have the opportunity, sample the items before making your decision. Besides checking that the Taste is what it should be, also observe the texture or feel it has in your mouth, when you chew on it, and when it slides down your throat. This is also your chance to confirm that you really like the Taste of the ingredient before buying. Your sense of Taste will be your most important tool when it comes to blending ingredients. With a well developed sense of Taste, you will be able to determine what ingredients, and in what quantities, will go well together. Finally is your sense of Touch. Go ahead, pick up and handle the ingredients you are inspecting. How does it feel in your hands? Is it heavy or light, hard or soft, firm or supple, smooth or rough, dry or moist? You can tell a good deal about the Quality of an ingredient by how it feels; you just need a little practice to fine tune and “get the feel” of things. Practice using all your senses to fully examine ingredients and learn how to pick Top Quality items for your specific needs. It is now time for you to exercise your senses whenever you go shopping for food. Have a good time tuning up your skills in search of Quality at the markets and stores.

C. DESIGNING – Now comes the fun part of Designing your meals. The first consideration is who you are cooking for and what are their likes and dislikes. Do take some time to ask your family, friends, or guests about their eating preferences, especially if they require special diets for health reasons, or are allergic to certain foods. From this mini survey, you can plan a meal that will delight everyone.

You can now begin to narrow down your choices; consider if you want to do appetizers and/or soup, what are the best choice for your main courses, and if you wish to make desert? Design a simple meal or an elaborate feast: it’s all up to you. Use your knowledge of ingredients to decide on what blend of ingredients will achieve the unique flavors you want. Also consider how the ingredients will look together, and how you can make your dishes visually appealing. At the beginning, you may feel more comfortable sticking to traditional flavors and cooking tried and tested recipes. But as you gain confidence after experimenting with traditional foods by altering their taste to suit your preferences better, then its time to be bold and creative; try to design something totally new once in a while. It is also fairly easy for you to design meals to take into account differing preferences among your guests; simply separate your ingredients and add or withhold them into individual portions of your dishes. In the Design phase, you may wish to consider the cooking style as well, since the way food is cooked will make a difference in the outcome in terms of taste and texture.

D. COOKING STYLES – Mastering many Cooking Styles is another way to increase the diversity of your meals. Brush up on your cooking skills by not only practicing the various Styles of Cooking, but also by paying close attention to the details of the cooking process, what each Cooking Style does to your food and the resulting appearance, taste & texture. experiment with variations to the standard method (different temperature, time, sequence, combinations, etc.) and observe the results. Learn new Styles as you come across them, and also try your hand at inventing new ways to cook. There are many methods of cooking your food; some more conventional like Baking, Barbecuing, Braising, Roasting, Stewing and Steaming. Some are more exotic like cooking meat on a slab of hot stone. So do try out the various cooking styles on your favorite foods and discover which are to your liking. Also experiment with combinations; for example you can first steam a lobster, then cut it open and put some cheese in before grilling for a short while to melt and brown the cheese sauce. Think of new ways to cook, after all its just applying heat to food. You can also broaden your knowledge and skills by observing how people of various lands cook their meals in special ways when you travel.

E. PRESENTATION – The final element is how you serve up the feast that you have prepared. Food Presentation is the art of making your meals visually appealing. Since the objective is to serve up something that will look good, experiment with what you think will look nice when assembled together. If you want to keep it simple, just focus on the dish and what is to be put on it. If you want to pull out all the stops, then go with a theme of your choice and dress up everything, including the dining room. Let’s run through some ideas to move you along… On the simple end of the scale, all you need to do is select a suitable bowl or plate and arrange your food on it, then add something to garnish. The easiest is to place all your food onto serving plates for your guest to help themselves. Select large enough bowls and plates, matching if desired, that can hold the amount of food you have prepared. You can fill a serving bowl with soup and sprinkle some chopped spring onions on top to garnish. Fish can be served on an oval plate, or one of those fish shaped dishes, and you can arrange some lettuce and round slices of lemon to decorate. For prawns, try arranging them in a circle on a round plate, and put sauce for dipping right in the center. You can be more creative when you do individual servings. For the main course, you can simply lay out the meat, potatoes and vegetables on different sectors of the plate in a traditional manner; just remember to include ingredients with nice colors and arrange them in your chosen pattern. Try using carrots or tomatoes to add bright orange or red to your dish. Use corn, pasta or potatoes for a dose of yellow. How about tri-color pasta to really mix up the colors? Appetizers and deserts are my favorites as you can really let your imagination go… and come up with really delightful creations. Try using a Burgundy wine glass for your shrimp cocktail, then plant a stick of celery with the leafy end up on one side and garnish the lip of the glass with a circular slice of lemon for a lovely presentation of this favorite appetizer. Now go forth and create visual masterpieces to serve your guests; they will surely be astonished at your work of art. If you need more ideas, you can always look at how the chefs at your local restaurants present their dishes, or you can flip through food magazines, or surf the internet for tons of ideas to get you on your way.

Now that you know the Secrets to experimental cooking, all you need to do is to start cooking; after all, as the saying goes… “Practice Makes Perfect”.

The author is a self taught Xperimental Chef. To learn more, please visit http://thexchef.blogspot.com/

This article may be distributed provided no alterations are made and this bio and copyright clause is attached.

© 2006-2011 The Xperimental Chef http://thexchef.blogspot.com/

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November 8, 2011

Cycle of Fashion Trend

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It’s a fashionista’s worst experience, even worse than looking oversize buddy, more degrading than wearing the same dress in another party — it’s the fear of symbolizing looking yesteryear fashion trend model.

Sometimes, fashion trends is considered as fads, are disreputably erratic. The fashion industry players are always on the quest to bring up something “NEW” & “HOT”.

What is Fashion Trend?

Trend is the lead in which something new evolving, mostly leaning, penchant and line of growth. Hence, fashion trend is the latest evolvement of the fashion industry.

What is Fashion Trend Really About?

Your closet can give the answer. If you don’t want to look at it, well.well. this resembles that you are matching your steps with the latest fashion trends. What it’s relation to fashion? People stick rigidly to the rules – okay, maybe not ‘YOU’. You may be one of those who walk their own way and dress as they like. When it comes to the fashion industry, it’s a continuously changing world. Even though some trends are considered as ludicrous and outdated, many other comebacks with innovative ideas.

Pace and Re-emergence of Latest Fashion Trends

Now its new millennium, but most of fashion things like the pegged pant legs, jelly bracelets, and finally the denim jeans, seem to be returning in trends again. It comes out that the latest fashion trends are simply have nothing new at all. Almost everything re-emerged in fashion trend. You can virtually find torn jeans in every clothing retail store.

Who decides What’s ‘Hot’ and ‘Not’ in Fashion Trends

There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed.

Basically, ‘WE’, the consumer decide which merchandise is hot by making our minds what to purchase and wear.

The Fashion Trend Cycle

First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat, dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.

During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.

In the second phase new merchandise is available in bit expensive designer collections. It is only the third phase, where the merchandise is available to the mass market at affordable cost for most buyers.

The major part of over all mass will purchase it somewhere between second and third phase.

Before two or three decades it might have taken a some rears to make it from runway to mass market, however, nowadays producers have put the fashion cycle into rapid speed. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.

In & Out of Fashion Trend

Reasonably priced fashionable clothing is a double-edged sword that make possible to buy fashionable looks at real-life budgets, at the same time leads to abolish the trend rapidly. However, when the market is completely saturated with a same monotonous trend it loses its appeal.

So how we can assume that how long a fashion trend will last? Let us find out:

Generally, most fashion trends last nearly one year, but some trends, usually the acceptable, last much longer. It is considered that normally fashion trends re-emerge nearly every twenty years. Hence, the minis skirts of the 80s are back in trends again.

The key to assume that how long a trend will last depends on from when you bought the collection. If you bought when the knock-off or discounts are going at retail store, then the count for the trend last not more one or two seasons. Fashion industry normally dumps together two seasons together, Spring and Summer, Fall and Winter, which provides you about six months to wear before it seems looks outdated.

In fact it is not specified that how long a fashion trend will last, you can put money on the just fads such as jeans, Uggs, hats etc… It doesn’t signify that you might not get fun in purchasing them. They are the evergreen items you would like to purchase any time.

Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn’t let it die.

The safeguard against rapidly changing fashion trends is to have a clothing line stocked with more traditional looks: T-shirts, jeans, and black dresses.

Fibre2fashion.com – Leading B2B Portal and Marketplace of Global Textile, Apparel and Fashion Industry offers Free Industry Articles, Textile Articles, Fashion Articles, Industry Reports, Technology Article, Case Studies, Textile Industry News Articles, Latest Fashion Trends, Textile Market Trends Reports and Global Industry Analysis.

To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit http://www.fibre2fashion.com/industry-article If you wish to download/republish the above article to your website or newsletters then please include the “Article Source”. Also, you have to make it hyperlinked to our site.

Copyright © 2006

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November 7, 2011

12 Ways to Celebrate Progress

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Celebration is often a challenging topic for leaders. They wonder if they should celebrate and when they should celebrate. They waffle between “we don`t need to celebrate, people know we are succeeding” and celebrating every, single, little thing along the way.

The best answer (as is the often the case) lies somewhere in the middle.

Celebration is important and it can be overdone.

Most of the conversation and consternation is typically about celebrating (or not celebrating) success. However, the element of celebration most often forgotten is celebrating progress towards a goal.

Why celebrate progress?

You should consider celebrating progress for two basic reasons – focus and momentum.

In the midst of long projects or in the pursuit of big goals, focus can get lost. People can be so busy that they miss the progress. They are so busy in the forest that they miss the trees they have just passed or chopped down. When you recognize progress it helps renew focus while re-energizing the team.

In addition, the intangible momentum that is so easily seen in the athletic world is just as real in your business or organizational pursuits. Celebrating progress is one way to create and sustain momentum towards your goals.

So, the question is, how do you do it?

I`ve separated the dozen suggestions here into two categories – the results components (basically what and when to celebrate) and the process components (how to actually celebrate). Let`s get right to them.

Results Components

Base it on milestones.

In order to celebrate progress, you must know what progress you have made. Any good project plan (that`s an article in and of itself) will have milestones attached to it. Look at those upfront, and determine when might be good celebration points. Of course how the project is going in real life and in real time may alter your plan, but start with a celebration plan attached to the most important or strategic milestones.

Get the group involved.

Have other people let you know when a celebration might be needed, and get them involved in both the celebration planning and execution. When people feel ownership it will be more meaningful and real. I`m not suggesting abdication or total delegation, but a collaborative process.

Don`t be shy.

It is OK to celebrate! Let people know how much you appreciate their effort and progress.

Keep the celebration in perspective.

The celebration is of progress and that should be clearly stated. It`s important that people know that you aren`t done yet.

Really celebrate.

Balancing the previous point, don`t make the celebration a veiled attempt to get people to work harder. Any message that sniffs of “we`ve made good progress, but it is time to redouble our efforts” will be seen cynically, and may have a negative impact on morale and productivity.

Be authentic.

Let people know how much you appreciate their effort and progress. If you aren`t really feeling it, perhaps better to delay the celebration until you do – or until you get yourself a leadership attitude adjustment (another great article topic!).

Process Components

Have food.

The way to a man`s heart may very well be through his stomach… and… any celebration is better with food. Your situation will dictate how fancy or informal it is, but having food always makes a celebration better.

Make it an event.

It needn`t be big or elaborate, but it needs to be an event! Make sure people know when it is, and make it a priority that they be involved. A celebration should be an event.

Think about where.

While you could do your celebration anywhere, progress celebrations especially are often done when people feel they are still busy with the work. Creating the celebration onsite may balance people`s need to “keep working” with the need you see for celebration.

Think about when.

When to celebrate will really be dependent on the demographics of your group, their habits and the culture of your organization. You might consider your celebration first thing in the morning, at lunch or, even, after hours away from the office. Use the wisdom and advice of others to make this decision, rather than following your own personal preferences.

Consider gifts.

Gifts can be a great addition to your celebration. How about a t-shirt, a gift card or something else? Again, culture and preferences will play a role here – get others involved so gifts is perceived as valuable (not just ANOTHER coffee mug or pen). Remember to make sure the value of the gift is congruent with the point of progress.

Symbols are powerful.

Symbols are really a form of gift, but perhaps with less utility. Plaques, certificates or a hundred other things can be powerful reminders of the appreciation and progress that have been made.

Hopefully these 12 suggestions will help you make your celebrations of progress more successful and meaningful. Remember when used effectively celebrations can create focus, momentum and even greater morale and productivity.

The best leaders recognize the power of celebration! Many leaders also recognize the power of personal development. Leaders from around the world have decided to continue their personal (and professional) development using the Remarkable Leadership Learning System – a one skill at a time, one month at a time approach to becoming a more confident and successful leader. This system allows you to learn without travel and with materials available whenever it works best for you. Get more than $916.25 worth of leadership development materials including two complimentary months of that unique system today as part of Kevin Eikenberry’s Most Remarkable Free Leadership Gift Ever at http://MostRemarkableFreeLeadershipGiftEver.com.
Kevin is a bestselling author, speaker, trainer, consultant and the Chief Potential Officer of the Kevin Eikenberry Group ( http://www.KevinEikenberry.com ).

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November 1, 2011

Seven Secrets To Choosing A Safe, Healthy Pet Food

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Do you choose canned food or dry food? What brand? There are so many different brands, all shapes and sizes of pet food to choose from and pet owners are provided with very little information to base your decisions on (other than advertising) – it can get so confusing! Well, buckle your seatbelt depending on how much you know of the pet food industry, this could be a bumpy ride! You are about to learn seven secrets – well kept secrets – of pet food. Sit back, brace yourself, and keep reading.

Beneful says it’s ‘Premium Dog Food for a Happy, Healthy Dog’ and sells for around $18.00 for a 31 lb. bag, Science Diet “promises” ‘precisely balanced nutrition through continuous research and the highest quality food backed by your Vets endorsement’ and sells for around $21.00 for only a 20 lb bag. Then there are numerous pet foods that make the very same statements – ‘Premium Dog Food, Highest Quality’ – that sell for $30.00 or more for a 20 lb bag. And the same holds true for cat owners…Do you choose Whiskas that states ‘Everything we do is about making cats happy!’ or do you choose one of those high end cat foods that make the very same claim of a happy, healthy cat but cost 3 times as much?

Now with the on-going pet food recall pet owners have questions such as ‘Has this food been recalled?’ or ‘Is this food the next one to be recalled?’…’Is my pet safe?’ Wow this is confusing! And scary too! What exactly is a pet owner to do? How about learning a few secrets! Equipped with the knowledge of a few secrets of pet food, it’s not nearly as confusing.

Secret #1…

All pet foods use descriptive words like choice and premium, though few of them actually use premium or choice ingredients in their food. The ‘secret’ is that per the rules of the pet food industry, no pet food can make any claims or references on their label or advertising as to the quality or grade of ingredients. You see, the word ‘premium’ when it’s related to pet food DOES NOT mean that the ingredients in the food are premium. With pet foods, premium does not (can not) describe the food nor does it (can it) describe the quality of the food. It is a marketing term and that is all. Per the pet food industries own rules and regulations, “There are no references to ingredient quality or grade” (regulation PF5 d 3). So, words like premium, or choice, or quality are just marketing or sales terms. They should not be interpreted as terms describing the quality of the food.

Now why wouldn’t a pet food label be allowed to tell a prospective customer the quality of their ingredients? Doesn’t a pet owner deserve to know what they are buying? This leads me to the next secret…

Secret#2…

If I can compare ‘people’ food to pet food for just a second, we all know there are different qualities of people food. There is White Castle (I’m guilty here, I love the little guys!) and there is Outback Steak House (another favorite). Both restaurants serve meat and potatoes. At White Castle for under $3.00 you can get a couple of hamburgers and an order of fries. While at Outback you can get a steak and baked potato for around $16.00. Both serve beef and potato – yet you already realize that there are huge nutritional differences between a fast food hamburger and a steak…right?

The problem in the pet food industry – is that most pet owners don’t think in the same terms when it comes to pet food. They don’t think in terms that there are fast food types of pet foods and there are sit down restaurant more nutritious types of pet foods. In fact, several years ago a young man tried this very experiment with his own diet – eating nothing but fast food for 30 days. In just one month of eating fast food three meals a day, he gained a great deal of weight, blood pressure and cholesterol levels sky-rocketed. Now, imagine your pet eating this type of food its’ entire lifetime.

OK, so back to our two meals…if a chemical analysis of your meal at White Castle was compared to a chemical analysis of your meal at Outback – both would analyze with a percentage of protein, carbohydrates, and fat. Regardless whether you consider a steak at Outback a higher quality of protein than the burger – it would still analyze as protein. The analysis doesn’t measure quality of protein.

So here is the secret…All pet foods come with a Guaranteed Analysis stating the percentage of protein, fat, fiber and moisture in the food. The REAL secret lies in the quality of the percentages of protein, fat, and so on.

In a chemical analysis of a pet food – chicken feet would analyze as protein, although granted it provides very little nutrition. And as well, a cow that was euthanized (put to sleep) because of a disease that made it unfit for human consumption – would analyze as protein although that could be considered dangerous for consumption. Both of those things – chicken feet and a euthanized cow – are allowable ingredients and commonly used in pet food. You see the secret within the pet food industry is manufacturers have a WIDE OPEN door to where they obtain their ingredients. The only strict rule they must follow is an adult dog food must analyze with 18% protein and an adult cat food must analyze with 26% protein. Sources to acquire those particular percentages range from a ‘human grade’ meat, to chicken feet, to euthanized animals, to grain proteins, to even man made chemical proteins and many variations in between.

Pet food labels do not have to tell – are not allowed to tell – the sources they use to obtain that required 18% or 26% protein. And to make matters worse…quality minded pet food manufacturers – the companies that use 100% human grade ingredients – are not allowed to tell customers or potential customers that their products are quality, human grade ingredients.

So how can you know if your pet’s food uses chicken feet or euthanized cows or if it contains human grade ingredients?

Secret #3…

If the words premium and choice mean basically nothing with regards to the quality of pet food, and if some pet foods use chicken feet and euthanized animals in their food – how can a pet owner know what they are getting in their pets’ food?

This big secret is found in ingredient definitions. Unlike ‘people’ food where you can pretty much look at the food to determine the quality, pet food is far different. All ‘people’ food must meet particular USDA (United States Department of Agriculture) and FDA (Food and Drug Administration) guidelines. The same is not true for pet food. Chicken feet and euthanized cows are NOT allowed in people food for obvious reasons – they have no nutritional value or they could be dangerous to consume. The same is NOT true for pet food. The only way to know if those chicken feet or euthanized cows are in your pet’s food is to know what ingredients they can be used in.

The common pet food ingredient ‘Meat and Bone Meal’ is basically a combination of many different discarded left-overs from the human food industry. Components of ‘meat and bone meal’ can be anything from cow heads, stomachs, and intestines, to (horrifying but true) euthanized animals including cows, horses and dogs and cats from veterinarian offices, animal shelters, and farms. And along with those euthanized animals the pet food also contains the drug pentabarbitol that was used to euthanize the animal. ‘Meat and bone meal’ can also contain left-over restaurant grease, and diseased (including cancerous) meat tissues cut away from slaughtered animals. In other words, this commonly used ingredient is a mix of highly inferior and potentially dangerous left-overs from the human food industry.

The pet food ingredient ‘Meat By-Product’ or ‘Meat By-Product Meal’ is pretty much the same thing as ‘meat and bone meal’. It is a highly inferior pet food ingredient containing literally who-knows-what.

Another similar ingredient to the above is ‘Animal Digest’.

As to the chicken feet I mentioned earlier – this item can be found in the ingredients ‘Chicken By-Product’ or ‘Poultry By-Product’ or ‘Chicken By-Product Meal’ or ‘Poultry By-Product Meal’. Any left-overs in the chicken or poultry division – including but not limited to chicken feet, skin including some feathers, chicken or poultry heads, and intestines are found in these ingredients. It does NOT matter as to the health of the bird – sick, healthy, dead, dying…all is included in these ingredients.

So here is what you need to do…BEFORE you purchase any pet food, flip the bag over and closely examine the list of ingredients. The above mentioned ingredients would be listed within the first five or ten ingredients. If you see ANY of those ingredients – it is my suggestion to NOT purchase that food. Remember – chicken feet and euthanized animals do analyze as protein. That is all that is required in pet food – just the correct analysis.

Another little trick some pet food manufacturers use in this category is using grains and chemical additives to grain products to boost the protein percentages. Which is exactly the cause of the pet food recall that began in March 2007 – chemical proteins. Two different chemical additives – that have NO nutritional value to pets, but that analyzed as protein – were added to a grain product (wheat gluten, corn gluten, or rice gluten) solely to provide a cheap protein. Thousands of pets died and countless others became ill because no one counted on the problem of the combination of these two chemicals would cause kidney and urinary blockage. Again, their secret is the product has to analyze as having a particular amount of protein – no one is required to provide a quality meat protein.

While you are looking at the ingredient listing – you should also take note of how many grains (corn, wheat, rice) and/or how many grain products (corn gluten, whole corn, ground corn, whole wheat, ground wheat, wheat gluten, rice, brown rice, brewers rice, soy, and on and on) are listed within the first five or so ingredients. If you find more than one grain listed in the first five ingredients – that is telling you this pet food is acquiring some of its protein from grains.

Why is protein obtained from grains important for you to know? Several reasons – first off science proves that cats and dogs alike require and thrive on a meat protein. If a pet food is obtaining protein from grain sources, the pet is not getting the meat that it needs to thrive. Second, if the grain products are a corn gluten, wheat gluten, or rice gluten you take the risk of chemicals such as melamime added to it used strictly to boost the protein analysis. By the way, melamime is one of the chemicals found to be the cause of the March 2007 pet food recall. And there is one more concern with grains – aflatoxin. Aflatoxin is a deadly mold that is common to corn, wheat, and soy and it’s responsible for several other pet food recalls you probably never heard about. In December 2005, Diamond Pet Food contained moldy grains that killed over 100 pets before the product was recalled – all due to aflatoxin.

It is my recommendation to avoid any pet food that contains corn, wheat, or soy in ANY variation. The risk is simply too high.

Secret #4…

I’ve got more suggestions for you to look for in the ingredient listings…chemical preservatives. A very well kept secret of the pet food industry is their common use of chemical preservatives. BHA/BHT are very popular chemical preservatives used in pet food and science has linked them to tumors and cancer. Another common preservative is ethoxyquin which has known risks to cancer. Ethoxyquin is ONLY allowed in human food in some spices because of the very tiny proportions. However it is allowed in much higher proportions in pet food.

If you scan the ingredient listings, you will be looking for BHA/BHT and ethoxyquin listed anywhere. Commonly BHA/BHT is used to preserve the fat in the food which usually is found higher on the list. And also look for any of these chemicals towards the end of the ingredient listing. Personally, I wouldn’t touch a pet food that contained these chemical preservatives. You want a pet food that is preserved naturally – common natural preservatives are ‘natural mixed tocopherols’ or ‘vitamin E’.

Secret #5…

The very best food to provide to your pet is a well made food using human grade ingredients. That should be simple enough…How do you find that? You already know that pet food manufacturers are NOT allowed to make any statement as to quality or grade of ingredients, the only way you can find out the grade or quality of your pets’ food is to call the manufacturer and ask them.

Now, let’s say you call the ABC pet food company and ask the question “Is your Premium dog food and Premium cat food made using human grade ingredients?” It could be that you get the response yes, we use human grade ingredients – when actually only a couple of ingredients are human grade. Here’s the trick to asking…ask them if they are APHIS European certified.

Pet food manufacturers that are APHIS European certified assures you that ALL ingredients in their pet food are human grade. APHIS – Animal Plant Health Inspection Services – is a division of the USDA. APHIS European certification provides this pet food manufacturer with the opportunity to ship their foods/treats to Europe. When importing pet foods from the US, European countries demand that all ingredients are human grade and thus require this certification. Most pet food manufacturers that have APHIS European certification do not ship their products to Europe – they simply use this as a means to assure their customers to the higher quality of their ingredients.

Again, you WON’T see this listed on the label – it’s not allowed. You must call the manufacturer and ask. Often times the representative of the pet food won’t even know what you are talking about when you ask about APHIS certification – if that’s the case, you can assume they are not APHIS European certified. APHIS European certification is a bonus to pet owners – it is not required or even suggested that any pet food manufacturer go through the extra steps to obtain this. This is a special effort some pet foods go through to tell their customers they REALLY CARE about the quality of their products. Personally, I would NOT buy a pet food that doesn’t have it.

And by the way, if you can’t reach the pet food manufacturer, or they do not return your call within a short time frame, lose their number! Any company that does not place a priority on answering customers questions – doesn’t deserve your business!

Secret #6…

Minerals are a required ingredient in human diets as well as diets for our pets. Copper, Iron and Zinc are common minerals found in pet foods. Just as they are – copper, iron, and zinc are basically rocks, very difficult for anyone or any pet to utilize. Science has developed several ways to introduce minerals into the body (human and pet) for better absorption thus benefiting the individual far more. This scientific development is called chelating or proteinating and it’s been around for years. Through the chelating or proteinating process minerals are absorbed about 60% better than just the minerals alone.

This secret is spotting the minerals in your pet food to see if they are chelated or proteinated. Notice the minerals on your pet food label, way down on the list of ingredients. You are looking for minerals that read ‘copper proteinate’ or ‘chelated copper’. If you see just the mineral listed, your pet is sort of like Charlie Brown at Halloween saying ‘I got a rock’. If you want your pet to have the best, chelated or proteinated minerals are part of the best foods!

Secret #7…

This secret is called ‘friendly bacteria’. Although ‘friendly bacteria’ sounds a little scary, the reason for it lies in your pets’ intestinal system. A large portion of your pets’ immune system is found within the intestinal system. Keeping the immune system healthy helps to keep the animal itself healthy. This friendly bacteria is similar to what’s found in yogurt, however in pet food it is introduced in a fashion so that the cooking process doesn’t destroy it. Looking at the fine print on your pet food label, this time you are looking for lengthy, scientific words like Lactobacillus Acidophilus or Bifidobacterium Thermophilum. If you do NOT see these words or some very similar, that pet food is not addressing the care of your pets’ immune system. And again, if you want your pet to have the best, you want ‘friendly bacteria’ in their food.

There are your seven very secrets to help you find the absolute healthiest and best pet food for your four-legged friend. Armed with those secrets – you now have the knowledge to find your pet the best food possible! A pet food that can extend their life and prevent early aging and disease. If you don’t want to bother doing the homework involved, I urge you to subscribe to my monthly magazine Petsumer Report(TM). Through Petsumer Report(TM) I’ve done all the homework for you – each month I review and rate over 40 different pet foods, treats, toys, and various other pet supplies. It’s the ONLY publication of its’ kind providing pet owners with the information they need to know regarding their pet product purchases.

I want to share just a couple more things…

It’s best to feed an adult dog or adult cat two meals a day. The nutrition they consume with two meals is better utilized than with just one meal a day. If you are currently feeding your pet one meal a day, split that same amount into two meals and feed in the AM and PM.

You should know that all canned or moist pet foods are anywhere between 70% to 85% moisture. This means that 70% to 85% of that can or pouch of food is useless nutrition – its water. Granted our pets need water, cats especially tend not to drink enough water. But since all canned or moist foods are mostly water, they do not provide adequate nutrition to be fed strictly a canned or moist diet. Use a canned or moist product to supplement your pet’s diet – not as the only food.

The best pet foods are preserved naturally (secret #4) – but there is a concern with naturally preserved pet foods…freshness. Take notice of the expiration date on your pets food label – typically with naturally preserved dry pet foods (not as much of a concern with soft foods because of canning – very little need of preservatives) the expiration date is one year to 18 months from the date it was manufactured. Let’s say the pet food you are considering to purchase on July 1, 2007 has a ‘Best if Used by’ date of January 1, 2008. This would tell you that this particular bag of pet food is already 6 months old. While it is still ‘good’ a fresher food – a bag that is only 2 or 3 months old – is better. Naturally preserved pet foods lose nutritional potency with time. Always try to find a very fresh bag.

If you are considering changing your pets food, ALWAYS consult with your Veterinarian first. You should always keep your veterinarian advised of any changes you make with your pet. Don’t take chances. And if you do switch pet food, make the change over very slowly. I always recommend to pet owners ¼ new food to ¾ old food for 4 to 7 days, ½ to ½ for another 4 to 7 days, and so on. Switching food quickly can cause intestinal disorder! Its short term, but we don’t want intestinal disorder!!!

One last thing, as you are already aware dogs and cats have a far better sense of smell than humans. Their food bowl can be a wealth of smells – both good and bad. Some times a pet will refuse to eat simply because he or she smells a previous food in their bowl. Plastic food and water bowls retain odors the worst. And surprisingly so does stainless steel bowls. The best type of food and water bowl is a ceramic one. They retain odors the least.

“Animals are such agreeable friends – they ask no questions, they pass no criticisms.” George Eliot.

I completely agree!

Susan Thixton has worked in the pet industry for over 20 years helping thousands of pet owners to enjoy their pets. She’s produced an internationally distributed dog training video, authored the tell all book Truth About Pet Food, and recently has begun publication of a one-of-a-kind pet owning consumer report Petsumer Report. For more information please visit http://www.TruthAboutPetFood.com
Susan Thixton
Pet Behavior and Nutrition Consultant
Truth About Pet Food
Petsumer Report™
http://www.TruthAboutPetFood.com

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